Every signal users send. In one place. With a recommendation.
PennyLens combines heatmaps, recordings, behavioral analytics, and AI-generated recommendations into a single platform — so the answer to “what should we ship next?” shows up in your inbox, not in a dashboard.
Heatmaps
See where attention goes — and where it doesn’t.
Click density, scroll depth, and mouse movement on every page. Filter by device, source, segment, and A/B variant. Identify the elements users actually engage with — not the ones you hope they do.
- Click, tap, scroll, and movement maps with confetti view
- Segment by device, country, traffic source, and custom properties
- Compare maps across two date ranges or A/B variants
Scroll & Reading Depth
Find the fold that kills your conversion.
Per-page scroll-depth folds with drop-off annotations. PennyLens automatically flags steep drops and ranks pages by attention loss so you know what to fix first.
- Scroll-depth folds rendered over the live page
- Auto-flagged drop-off zones with severity grading
- Reading-time estimates per fold for content pages
Session Recordings
Watch the moment users get stuck — not a 40-minute reel.
rrweb-powered DOM reconstruction with full event stream. PennyLens auto-jumps to rage clicks, dead clicks, U-turn scrolls, and form errors so you don’t scrub through hundreds of sessions.
- Full DOM, network, and console capture (no video — pixel-perfect replays)
- Auto-bookmarked friction events with one-click jump
- Privacy-first: input masking, identity scrubbing, EU-only routing
Recommendations Engine
Stop guessing. Ship the fix.
AI-powered analysis runs continuously over your behavioral data. Each insight comes with a hypothesis, the supporting evidence, and a concrete recommendation — written like a teammate, not a graph.
- Pattern detection: rage clicks, dead clicks, form abandonment, thrash navigation
- Plain-English recommendations with priority and effort estimates
- Auto-create Linear / Jira / GitHub issues from any insight
Funnels & Cohorts
Conversion you can actually act on.
Build funnels from any event sequence in seconds. PennyLens enriches drop-offs with the heatmaps and recordings of the users who dropped — so you don’t need to bounce between four tools to investigate.
- Drag-and-drop funnel builder with custom event matching
- Cohort breakdown by source, device, and behavioral attribute
- Auto-funnel for Shopify and WooCommerce stores — populates in 30 seconds, no wiring
- One-click pivot from a drop-off step to the recordings of who dropped
Form Analytics
The field that’s costing you half your signups.
Per-field abandonment, time-to-complete, and re-entry analysis without manual instrumentation. PennyLens detects every form on every page automatically — opt-out anything sensitive at the property level.
- Auto-detection of forms — zero instrumentation required
- Per-field interaction, time spent, and abandonment rates
- Validation-error tracking with redaction-safe value capture
Real-time
See the launch land, not the morning after.
Live visitor map, activity stream, and pattern alerts during launches and campaigns. Get pinged in Slack the moment rage clicks spike on your new pricing page.
- Live visitor map with country and city resolution
- Real-time event stream with friction-event highlighting
- Slack / email / webhook alerts on threshold conditions
One install. Every signal connected.
Drop the SDK in once. Heatmaps, recordings, funnels, forms, and insights all light up — no separate vendors, no shared events to plumb.