Every signal users send. In one place. With a recommendation.
PennyLens combines heatmaps, recordings, behavioral analytics, and AI-generated recommendations into a single platform — so the answer to “what should we ship next?” shows up in your inbox, not in a dashboard.
Heatmaps
See where attention goes — and where it doesn’t.
Click density, scroll depth, and mouse movement on every page, overlaid on a real screenshot rather than an abstract grid. Switch between desktop, tablet, and mobile. Identify the elements users actually engage with — not the ones you hope they do.
- Click, tap, scroll, and movement maps for every page
- Switch between desktop, tablet, and mobile viewports on any page
- Overlaid on a real screenshot of the page, at the viewport you picked
Scroll & Reading Depth
Find the fold that kills your conversion.
Per-page scroll-depth bands rendered over a screenshot of the page. PennyLens automatically flags pages where most visitors never make it past halfway, so you know what to fix first.
- Scroll-depth bands rendered over a screenshot of the page
- AI insight flags pages where under 30% of sessions reach the halfway point
- Compare scroll depth across desktop, tablet, and mobile viewports
Session Recordings
Watch the moment users get stuck — not a 40-minute reel.
rrweb-powered DOM reconstruction, not a video. A color-coded, seekable timeline marks every click, page view, scroll, and form interaction so you can jump to the moment that matters instead of scrubbing blind.
- Full DOM capture — pixel-perfect replays at a fraction of video weight
- Seekable, color-coded timeline — jump to any click, scroll, or form event
- Privacy-first: input masking (always on), identity scrubbing, Global Privacy Control
Recommendations Engine
Stop guessing. Ship the fix.
AI-powered analysis runs continuously over your behavioral data. Each insight comes with a hypothesis, the supporting evidence, and a concrete recommendation — written like a teammate, not a graph.
- Pattern detection: rage clicks, dead clicks, form abandonment, exit patterns
- Plain-English recommendations grounded in your own behavioral data
- Export any recommendation to CSV for your own workflow
Funnels & Cohorts
Conversion you can actually act on.
Build funnels from any event sequence in seconds. Heatmaps, recordings, and funnels all live in the same dashboard — so you don’t need to bounce between four tools to investigate a drop-off.
- Reorderable funnel builder — up to 10 steps, matched by URL pattern or custom event
- Weekly signup-cohort retention chart for SaaS projects
- Auto-funnel for Shopify and WooCommerce stores — populates in 30 seconds, no wiring
- Sankey diagram plus a step table with conversion rate, drop-off rate, and time-to-next
Form Analytics
The field that’s costing you half your signups.
Per-field abandonment, completion rate, and average time on each field — without manual instrumentation. PennyLens detects every form on every page automatically — opt-out anything sensitive at the property level.
- Auto-detection of forms — zero instrumentation required
- Per-field focus, completion, and abandonment tracking
- Field values are never captured — only interaction structure, masked by default
Real-time
See the launch land, not the morning after.
A live, auto-refreshing event feed during launches and campaigns. Watch traffic and clicks land on your new pricing page as it happens.
- Live event feed — type, page, device, and country, refreshed every few seconds
- Covers pageviews, clicks, scrolls, and form activity as they happen
- Threshold alerts + Slack / email / webhook delivery — coming soon
One install. Every signal connected.
Drop the SDK in once. Heatmaps, recordings, funnels, forms, and insights all light up — no separate vendors, no shared events to plumb.