PennyLens auto-detects Shopify and WooCommerce stores and lights up the full conversion funnel within 30 seconds of install. No wiring, no manual events — and three behavioral detectors built specifically for e-commerce.
When the PennyLens snippet loads on a Shopify storefront, it runs three cheap checks in order. Any single positive enables the e-commerce capture layer. On non-Shopify sites it silently no-ops — zero cost, no warnings.
Detects a /cdn/shopify* script tag on the page — present on every standard Shopify storefront, including Plus and Online Store 2.0 themes.
Checks for window.Shopify — set by every Shopify theme bundle and reliable across hydrogen and custom-coded storefronts.
Falls back to the shopify- body-class prefix used by Dawn-derived themes and the storefront page layout — catches stores that strip the global for CSP reasons.
The same dashboard you set up in 30 seconds quietly runs three pattern detectors over the funnel. When any one of them lights up, you get a plain-English insight with the evidence, the affected revenue, and a recommendation.
Visitors who added to cart but never clicked through to checkout. We flag the size of the gap, the page they were on when they bounced, and the products most often abandoned.
Visitors who reached checkout and didn't finish. We isolate the exact step they left on — shipping, payment, review — and rank the largest leaks first.
When shipping and tax push the cart over a confidence threshold, exit rates spike. PennyLens watches for the gap and flags stores where the surprise is wide enough to matter.
The Overview surface auto-populates the canonical e-commerce funnel — visit through purchase — within 30 seconds of the snippet loading. The detectors mark the largest leaks inline. You don’t configure anything.
PennyLens auto-detects WooCommerce via the same three-signal sniff — Blocks registry, /woocommerce/ script, and the woocommerce-checkout body class. Every detector on this page works identically on a WooCommerce funnel.
Free tier covers up to 5,000 events/month — enough to cover most early-stage Shopify and WooCommerce stores end-to-end.
