Free
$0forever
For side projects and the first three weeks of a serious one.
- 5,000 events / month
- 1 project · 3 heatmap pages
- 3 AI insights / week
- 7-day session retention
Pricing
Free for side projects. Honest at scale.
No credit card to start. No data egress fees. No retroactive overage charges. The free tier is forever — and the paid tiers are priced so the buy-vs-build math is obvious.
Most popular
Pro
$29/ month
For growing teams who’ve outgrown the free tier.
- 100,000 events / month
- 5 projects · unlimited heatmap pages
- Unlimited AI insights
- 30-day session retention · CSV export
Business
$79/ month
For teams that need scale, retention, and named support.
- 1,000,000 events / month
- 20 projects · unlimited team members
- Unlimited AI insights · priority queue
- 90-day session retention · SSO · DPA
Enterprise
Need more events, custom DPA, on-prem, or invoiced billing?
We will scope a plan to your traffic and compliance needs.
Compare plans
Every line, every limit.
| Feature | Free | Pro | Business |
|---|---|---|---|
| Capacity | |||
| Events / month | 5,000 | 100,000 | 1,000,000 |
| Projects | 1 | 5 | 20 |
| Team members | 1 | 5 | Unlimited |
| Heatmap pages | 3 | Unlimited | Unlimited |
| Behavior & replay | |||
| Click & scroll heatmaps | ✓ | ✓ | ✓ |
| Session recordings | ✓ | ✓ | ✓ |
| Session retention | 7 days | 30 days | 90 days |
| Form analytics | ✓ | ✓ | ✓ |
| Funnels | 1 | Unlimited | Unlimited |
| Shopify & WooCommerce auto-detect | ✓ | ✓ | ✓ |
| AI insights | |||
| Insights / week | 3 | Unlimited | Unlimited (priority) |
| Pattern detection | ✓ | ✓ | ✓ |
| Recommendations | ✓ | ✓ | ✓ |
| E-commerce detectors (abandonment, dropoff, surprise cost) | ✓ | ✓ | ✓ |
| Linear / Jira / GitHub sync | — | ✓ | ✓ |
| Data & exports | |||
| CSV export | — | ✓ | ✓ |
| API access | — | ✓ | ✓ |
| Webhooks | — | ✓ | ✓ |
| Data residency (EU) | — | — | ✓ |
| Account & support | |||
| Email support | Community | Standard | Priority |
| Single sign-on (SSO) | — | — | ✓ |
| Custom DPA | — | — | ✓ |
| Onboarding session | — | — | ✓ |
Is there really a free tier forever?+
Yes. 5,000 events/month, 1 project, 3 AI insights/week. No credit card required. We don’t expire it.
What happens if I exceed my event limit?+
We accept events up to 110% of your limit and email you. Beyond that, new events are paused until the next billing cycle — historical data is never deleted.
Can I switch plans?+
Yes — upgrade or downgrade any time from your dashboard settings. Upgrades pro-rate immediately; downgrades take effect at the next billing cycle.
Do you offer annual billing?+
Annual billing with a 2-month discount is available on Pro and Business — contact sales@pennylens.com.
Can I export my data?+
Pro and Business include CSV export for events, sessions, heatmaps, and insights, plus a read API. We will never charge for data egress.
Does PennyLens work with Shopify or WooCommerce?+
Yes — auto-detect for both ships in the SDK on every plan. The visit → cart → checkout → purchase funnel populates within 30 seconds of install, with no manual event wiring. See the e-commerce page for the full story.
Where is the data hosted?+
All plans run on AWS in eu-west-1 by default. Business plans can pin data to eu-central-1 or us-east-1.
Do you sign DPAs?+
Yes — Business includes a custom DPA. Free and Pro use our standard data processing terms (linked from the privacy policy).
What about GDPR and CCPA?+
PennyLens is GDPR and CCPA compliant out of the box. Input masking, identity scrubbing, and IP anonymization are on by default.